Privacy Policy

For personal data processing where we determine the purposes and means of processing, the data controller is:

Route IT Solutions FZC
SPC Free Zone
Sharjah, United Arab Emirates

Email: privacy@repures.com
Website: https://repures.com

Route IT Solutions FZC owns and operates the Repures Platform and the repures.com website.

You may contact us at privacy@repures.com with any privacy-related question, concern or request.

Where we process information through the Repures Platform solely on behalf of one of our customers, requests relating to that information may need to be directed to the relevant customer as the data controller. We will reasonably assist our customers in responding to such requests where required.

Website Use

When you visit repures.com, we and our service providers may process technical information such as:

• IP address;
• browser and device information;
• pages viewed;
• referring website;
• timestamps; and
• server and security logs.

We use this information to operate, maintain, secure and improve our website and services, detect technical problems and protect against misuse.

Demo Requests, Contact and Trial Forms

When you request a demo, contact us or register for a trial, we may collect information such as:

• name;
• work email address;
• telephone number;
• hotel or company name;
• job title or professional role; and
• information included in your message or request.

We use this information to respond to your enquiry, provide requested information, arrange demonstrations, create or administer an account and take steps relating to a potential or existing business relationship.

Marketing Communications and Business Outreach

We may process professional contact information to communicate with existing customers, prospective customers and relevant hospitality professionals about the Repures Platform, our services, product developments, industry insights and events.

Professional contact information may come directly from you, publicly available business sources or business information and outreach services.

We may use service providers, including Smartlead and Google Workspace, to manage and deliver these communications.

Where consent is required under applicable law, we will seek consent before sending relevant marketing communications.

You may object to or unsubscribe from direct marketing communications at any time by using the unsubscribe mechanism provided in our communications or by contacting privacy@repures.com.

We may retain limited information about an opt-out request to ensure that we continue to respect your preference.

Customer Accounts and Platform Use

If your hotel, hotel group or organization uses the Repures Platform, we may process information about authorized users, including:

• name;
• work email address;
• telephone number;
• organization and property;
• role and permissions;
• account and authentication information; and
• Platform activity and configuration information.

We use this information to provide and administer the Repures Platform, authenticate users, maintain security, provide support, generate reports and send configured notifications such as email or WhatsApp alerts.

Where this information is provided by your employer or organization, Route IT generally processes it on behalf of that organization as its data processor or service provider.

Review and Reputation Data

To provide the Repures Platform, Route IT may collect, receive, aggregate and analyze review and reputation-related information associated with customer properties.

Depending on the services and integrations enabled by a customer, this information may originate from platforms such as Google, Booking.com, TripAdvisor, Expedia, Agoda, Trip.com and other review, search, travel or hospitality platforms.

Information may include:

• review text;
• ratings and scores;
• review date;
• public reviewer name or display name;
• property responses;
• review source;
• publicly available metadata; and
• information derived from analysis of review content.

The Repures Platform may use this information to provide functionality including:

• review aggregation and management;
• sentiment and topic analysis;
• reputation risk detection;
• AI-assisted response drafting;
• competitor and market benchmarking;
• reputation analytics;
• AI Visibility insights; and
• management reports and dashboards.

Where Route IT processes this information to provide the Repures Platform to a customer, Route IT generally acts as a data processor or service provider on behalf of that customer.

Job Applications

If you apply for employment or another professional opportunity with Route IT in connection with the Repures product, we may process information contained in your application, including your:

• name;
• contact information;
• CV or résumé;
• employment history;
• qualifications; and
• other information you voluntarily provide.

We use this information for recruitment, candidate assessment and related communications.

The Repures Platform uses artificial intelligence and automated technologies to provide certain features.

These technologies may be used to:

• analyze review sentiment and topics;
• identify reputation trends and potential issues;
• summarize review information;
• assist authorized users in drafting responses to reviews;
• generate property and competitor insights; and
• analyze AI and search visibility.

Certain features may require review or property-related text to be processed using third-party technology and data infrastructure providers, which may include Perplexity API, Serper.dev, Apify and other service providers used to operate specific Repures functionality.

Where third-party providers process personal data on behalf of Route IT, we take reasonable steps to ensure appropriate contractual, confidentiality, security and data protection arrangements are in place.

AI-generated responses, summaries, recommendations and insights provided through the Repures Platform are intended to assist authorized users. They should be reviewed where appropriate before being relied upon or published.

The Repures Platform's AI features are not intended to make decisions about individuals that produce legal effects or similarly significant effects solely through automated processing.

The repures.com website may use cookies and similar technologies.

Some cookies may be necessary for the operation, security and functionality of the website.

Where applicable and subject to your choices, we may also use analytics or marketing technologies to understand website usage, improve our services and measure the effectiveness of marketing activities.

Where consent is required for non-essential cookies or similar technologies, we will request it through our cookie management mechanism.

You can manage your cookie preferences through the cookie settings available on our website, where provided.

Route IT uses third-party service providers to help operate the Repures Platform, our website and our business.

These may include providers of:

• cloud hosting and infrastructure, including Amazon Web Services;
• review data collection and aggregation, including Apify;
• AI, search and data infrastructure, including Perplexity and Serper.dev;
• email and productivity services, including Google Workspace;
• business outreach and marketing, including Smartlead;
• messaging and notifications, including the WhatsApp Business Platform and authorized service providers;
• workflow automation, including n8n; and
• team collaboration and operational tools, including Slack.

The particular service providers we use may change as our services and technology evolve.

Where a third party processes personal data on behalf of Route IT, we take reasonable steps to ensure that appropriate contractual, confidentiality, security and data protection requirements are in place.

We may also disclose personal data where required by applicable law, regulation, court order or lawful request from a competent authority, or where reasonably necessary to protect our rights, customers, users, systems or services.

Route IT does not sell personal data processed through the Repures Platform.

Route IT Solutions FZC operates from the United Arab Emirates.

The Repures Platform uses technology and service providers that may process or store information in other countries, including the United States, countries within the European Union or other jurisdictions.

Where personal data is transferred outside the United Arab Emirates, we take appropriate measures required under applicable UAE data protection law.

Depending on the circumstances, these measures may include transferring information to jurisdictions providing an adequate level of protection or implementing appropriate contractual or other safeguards permitted by applicable law.

You may contact privacy@repures.com if you would like further information regarding international transfers relevant to your personal data.

Route IT retains personal data only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, contractual, accounting, security and compliance requirements.

Generally:

• Website and technical logs are retained for a limited period unless longer retention is reasonably necessary for security, troubleshooting or legal purposes.
• Marketing and outreach information is retained while relevant to our business relationship or marketing activities. Where you unsubscribe or object, we may retain limited information necessary to maintain a suppression record and honor your preference.
• Prospect and business contact information is periodically reviewed and may be deleted or anonymized when no longer reasonably required.
• Customer account and Platform information is generally retained for the duration of the customer relationship and thereafter where reasonably necessary to meet contractual or legal obligations.
• Review and reputation information processed on behalf of customers is retained in accordance with the applicable customer agreement, customer instructions and our applicable retention practices.
• Job application information is generally deleted within six months following completion of the relevant recruitment process unless a longer retention period is required by law or you agree to longer retention.

Information may remain in secured backups for a limited period after deletion from active systems.

Subject to the circumstances and applicable UAE data protection law, you may have rights relating to your personal data, including the right to:

• obtain information about personal data we process about you and the purposes of processing;
• request access to applicable information about the processing of your personal data;
• request correction of inaccurate or incomplete personal data;
• request erasure of personal data in applicable circumstances;
• request transfer or portability of personal data where applicable;
• request restriction of processing in applicable circumstances;
• object to or request the stopping of processing for direct marketing purposes;
• withdraw consent where processing is based on your consent; and
• object in applicable circumstances to decisions based solely on automated processing that produce legal or similarly significant effects.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, contact privacy@repures.com.

We may need to verify your identity before responding to a request.

Where Route IT processes your information solely on behalf of a hotel, hotel group or other customer through the Repures Platform, we may direct your request to the relevant customer or assist that customer in responding.

You may also have the right to lodge a complaint with the competent UAE data protection authority in accordance with applicable law.

Route IT uses appropriate technical and organizational measures designed to protect personal data against unauthorized access, use, alteration, disclosure, loss or destruction.

These measures may include, as appropriate:

• access controls;
• authentication and authorization mechanisms;
• encryption of information in transit;
• secure cloud infrastructure;
• monitoring and logging;
• data access restrictions; and
• organizational security procedures.

However, no internet transmission, cloud service or information storage system can be guaranteed to be completely secure.

The Repures Platform is a business-to-business software platform intended for hotels, hospitality organizations and their authorized professional users.

The Platform is not directed at individuals under the age of 18, and Route IT does not knowingly collect personal data directly from children for the purpose of creating Repures accounts or marketing the Platform.

Review content processed through the Repures Platform may incidentally contain information referring to children or other individuals. Such information is processed as part of providing reputation management services to our customers.

The Repures Platform may integrate with, obtain information from or provide links to third-party review, travel, search, messaging and other platforms or services.

These third parties operate under their own terms, privacy policies and data protection practices.

Route IT is not responsible for the independent privacy practices of third-party platforms where those platforms determine their own purposes and means of processing personal data.

The inclusion of a third-party integration or link within the Repures Platform does not mean that Route IT controls that third party's privacy or security practices.

Customers using the Repures Platform are responsible for ensuring that their use of the Platform and any personal data they provide to or process through the Platform complies with applicable privacy and data protection laws.

Where a customer acts as the data controller and Route IT acts as the data processor, Route IT processes personal data on the customer's documented instructions and in accordance with the applicable customer agreement and data processing terms.

Customers are responsible for determining the lawful purposes for which they use review information, analytics, reports, AI-assisted responses and other information made available through the Repures Platform.

We may update this Privacy Policy from time to time to reflect changes to the Repures Platform, our technology, service providers, business practices or applicable law.

When changes are made, we will publish the updated Privacy Policy on this page and update the Last Updated date and, where appropriate, the version number.

Where required by applicable law, we may provide additional notice of material changes.

This Privacy Policy and Route IT's processing of personal data are subject to the applicable laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, where applicable.

Nothing in this Privacy Policy is intended to limit any rights available to individuals under applicable data protection law.

If you have questions about this Privacy Policy, our privacy practices, the processing of personal data through the Repures Platform, or wish to exercise an applicable privacy right, please contact:

Route IT Solutions FZC
Owner and operator of the Repures Platform
SPC Free Zone
Sharjah, United Arab Emirates

Email: privacy@repures.com
Website: https://repures.com